May 2012
27 posts
April 2012
29 posts
The story behind the making & building of The Art of Lax.
Setting goals and taking risk are very common traits in sports… and more so often, in life.

Today at exactly 1pm EST, I turned in my 2-week notice at my job. The Art of Lax™/The Art of Athletes™ ventures are fully backed!
It’s time to go ALL IN!
Here’s to the next chapter in my career. I hope that you all have enjoyed the ride, so far.
Vinnie Ricasio
Founder, Creative Director (The Art of Lax™/The Art of Athletes™)
New York City
The story behind the creation of the second installment of “The Perfect Form” series, called “Retro”.
Former Harvard lacrosse standout & highly accomplished Hollywood producer of the “American Pie” series, “Good Will Hunting”, “Project Greenlight” & “The People Speak”, talks about lax & his new film of the American Pie series, “American Reunion” opening today in theaters nationwide.