The story behind the making & building of The Art of Lax.

"Snake Hill" -Secaucus, NJ. 

Legend has it that an Ad Executive got the idea for the “Prudential logo” while on a train ride back to NYC.

"Snake Hill" -Secaucus, NJ.

Legend has it that an Ad Executive got the idea for the “Prudential logo” while on a train ride back to NYC.